{"product_id":"march-mill-co-edition-helio","title":"March \u0026 Mill Co. Edition Helio","description":"\u003cp\u003e  Introducing Atlas Lures Helio March \u0026amp; Mill Co. limited edition lure. Getting outside has always been at the core of both Atlas Lures and March \u0026amp; Mill Co.’s missions. One hundred (individually numbered) handmade lures will be sold to help support The Fishing Academy, an amazing charity that brings the underprivileged Boston youth on private fishing charters. During these challenging times, it is more important than ever to provide these kids with amazing opportunities to get outside. Thank you for supporting our community!\u003c\/p\u003e\n\u003cp\u003e  The Atlas Helio March \u0026amp; Mill Co. edition was developed closely with Kevan Miller and Brad Marchand. It has the March \u0026amp; Mill Co. mountain holographic logos down each side of the lure, March \u0026amp; Mill Co. text on the top, Atlas Lures text on the bottom and the March \u0026amp; Mill Co. hockey stick\/arrow \"x\" in the eyes. Additionally, there are holo-iridescent scales along the top and sides, iridescent sparkle for the underbelly and the lure is finished in a candy marine blue fade. These solid resin lures are completely handmade in Portsmouth and receive a total of 5 epoxy coats (inter-coats and topcoats) to give added depth and protection. This process is extremely time-consuming, but is the ideal way to add visual appeal and to get the attention of those predatory fish.\u003c\/p\u003e\n\u003cp\u003e  The March \u0026amp; Mill Co. Helio is a great lure for any skill level and for attracting Striped Bass, Bluefish, Tuna and many other predatory fish. The Helio lure was created for a more traditional approach to fishing lures and was named after the heliograph (using mirrors to communicate). A simple rod-tip down straight retrieve gives it great swimming action. Adding twitches gives a great “fleeing“ motion big predatory fish can’t resist. A sweep and pause makes the lure rapidly vibrate and swim then flutter down the water column. The flat sides of Helio give it a great flash to get the attention of distant fish or attract fish in murky water. You can also remove the belly hook on all versions for greater action (not recommended for trolling in the tail-hook only configuration).\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWEIGHT:\u003c\/strong\u003e 4.4oz \/ 125g \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eLENGTH: \u003c\/strong\u003e7.5\" \/ 190mm\u003c\/p\u003e\n\u003cp\u003eBecause every lure is handmade and painted, there may be variances.\u003cspan class=\"Apple-converted-space\"\u003e  \u003c\/span\u003eWe try to keep lures in stock but backorders may take a few weeks to ship.\u003c\/p\u003e","brand":"Atlas Lures","offers":[{"title":"Default Title","offer_id":44209403625558,"sku":"MMCOH","price":90.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0714\/3833\/6086\/files\/atlasluresmmcohelio.jpg?v=1774618768","url":"https:\/\/atlaslures.com\/products\/march-mill-co-edition-helio","provider":"Atlas Lures","version":"1.0","type":"link"}