About Us

     I got my first taste of salt water fishing at the age of three on A Street Pier in Hull, Massachusetts. Fishing has always been my passion.  After years of altering the current lures on the market, I set out to create a line of lures that offer great action, durability and versatility. I wanted to have a minimalist tackle box and that is how my line of patent pending lure heads were born.                                    

     From the master molds, to the lures stainless spring steel frame, to the bodies, you are investing in a lure that is handmade from beginning to end. For now, it is just me in my workshop, but soon I hope my son Max will be standing by me because in the end, this is all for him.